Senior Conversion Copywriter

Senior Conversion Copywriter | Chess.com

Удаленка

Chess.com — крупнейшая в мире онлайн-платформа для игры в шахматы.

❔Что делать
• Write onboarding copy: the first words a new player reads, turning a fresh download into a member who feels at home.
• Craft upsell and monetization copy for Premium and Diamond upgrade flows, paywalls, and feature nudges that respect the user's time and intelligence.
• Own copy for special offers and sales (Black Friday, holidays, Annual Sale), driving revenue without feeling cheap or shouty.
• Write lifecycle marketing copy (emails, push notifications, in-product messages) to bring lapsed players back and keep active ones engaged, plus paid ad creative for Apple Search Ads, Meta, and Google.

❔Что требуют
• 6+ years writing conversion-focused copy, ideally for a consumer product, subscription business, or app at scale.
• A portfolio showing onboarding flows, upsell screens, lifecycle emails, promo campaigns, and paid ad creative (bonus for before/after with lift data).
• Deep comfort with monetization, growth, and paid acquisition copy — making the ask without squeezing the member.
• Fluency in tone and brand voice, ability to shift from a 6-second ad hook to a warm win-back email, and a data-literate mindset (writing hypotheses, not just headlines).

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