MarTech / Marketing Analyst

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Vacancy: MarTech / Marketing Analyst
Company: Andersen
Location: Europe \ Georgia\ Kazakhstan \ Azerbaijan
Employment: Full-time
English: Intermediate+

About the project:
Optimize marketing analytics, tracking, and reporting to improve campaign performance and support data-driven decisions across digital channels.

Responsibilities:
• Configure and troubleshoot GTM, GA4, and Consent Mode v2
• Implement dataLayer schemas and prepare technical specs for developers
• Audit tracking and validate data across analytics, advertising platforms, and CRM
• Analyze GA4 data using SQL and BigQuery
• Build dashboards in Looker Studio, Tableau, Power BI, or similar tools
• Optimize attribution, e-commerce tracking, and conversion measurement
• Implement Meta Pixel, Conversion API, and Google Ads tracking
• Deliver actionable marketing insights

Requirements:
• 3+ years of experience with GTM (web/server-side), GA4, and Google Search Console
• Hands-on experience with Consent Mode v2, CMPs, and e-commerce tracking
• Experience with dataLayer, tracking audits, UTM tracking, and attribution
• Basic SQL and experience with BI tools
• Understanding of CAC, CPA, CPL, ROAS, Conversion Rate, AOV, and LTV
• Ability to translate data into business recommendations
• English: Intermediate+

Nice to have: BigQuery, Firebase, AppsFlyer/Adjust, Meta Conversion API, CRM/CDP, marketing APIs, Python.

📩 Interested? Send me the link to this post and your CV via DM 🚀

Контакты: контакт скрыт