Head of Growth

Head of Growth
ScaleJet, Remote

We are Folqs , a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.

What you'll own:

🌸Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)
🌸Full funnels: landing pages, advertorials, VSLs, email sequences
🌸Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries
🌸Creative briefs for editors, UGC creators, and designers
🌸Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy
🌸Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate
🌸Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing
🌸Structured testing frameworks - one variable at a time

You are:

💦4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
💦Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
💦Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola)
💦You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis
💦Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy
💦A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.
💦You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is non-negotiable.
💦Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly

Apply

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