Head of Brand

💎 ТОП ВАКАНСИИ ДЛЯ РУКОВОДИТЕЛЕЙ в ТГ
https://t.me/topleveljob

💎 ТОП ВАКАНСИИ ДЛЯ РУКОВОДИТЕЛЕЙ в МАКС
https://max.ru/topleveljob

HEAD OF BRAND

MOSCOW

TASKS
• Developing brand strategy and storytelling for 2–3 seasons ahead, integrating online and offline channels.
• Defining the Big Idea for campaigns with a focus on conversion.
• Planning and executing offline activations: pop-up stores, events, partnerships, window displays, trade marketing — with clear KPIs for traffic and sales.
• Managing integrated campaigns combining digital, OOH, SMM, influencers, and offline channels.
• Owning budgeting and ROI for all brand activations.

REQUIREMENTS
• 5+ years of brand management experience (fashion, retail, FMCG, or lifestyle sectors preferred).
• Proven track record of increasing brand awareness and driving sales growth through integrated campaigns.
• Experience in developing and executing brand strategies with measurable business results.
• Successful launches of offline activations (pop-up, events, trade marketing).
• Experience in budgeting and managing marketing P&L.

CONTACTS
• ar.ivanova@12storeez.com (Арина)