CRM Manager (Lifecycle Marketing)

🚀 WE ARE HIRING!

📲 CRM Manager (Lifecycle Marketing)

🏢 International Fintech Broker
📍 Limassol, Cyprus 🇨🇾 | Relocation
💰 Competitive Salary (based on experience)

🔥 We are looking for a CRM Manager to fully own client lifecycle communications (email, push and stories in web and app) for a fast-growing trading platform expanding across LATAM, MENA, South Asia and SEA.

We're looking for someone who loves experimenting: come up with ideas, build flows, test, measure and scale the ones that win

🛠 KEY RESPONSIBILITIES:

🔹 Build the communication strategy and roll it out across the product
🔹 Set up and launch transactional, service and marketing communications via email, push and stories
🔹 Code and maintain responsive email templates
🔹 Own deliverability: domain authentication, sender reputation, spam rate, open rate
🔹 Segment the client base for triggered and event-based campaigns
🔹 Run A/B tests, document results and scale the winners
🔹 Grow FTD conversion and retention, with monthly progress reports
🔹 Adapt communications for tier-3 geos (LatAm first): localization, time zones, local behaviour

🎯 REQUIREMENTS:

✅ 3+ years in CRM / Lifecycle marketing, including 1.5+ years in fintech (Forex/CFD, crypto, copy-trading, stocks, bank or neobank)
✅ Hands-on with Customer.io or similar (Bloomreach, HubSpot): segments, triggers, flows
✅ Proven results across email, push (web + app) and stories
✅ HTML/CSS for email: responsive layouts, correct rendering in major email clients
✅ Deliverability expertise: SPF, DKIM, DMARC, sender reputation
✅ A/B testing: from hypothesis to conclusions and scaling
✅ Experience with BI tools (Tableau, Looker, Power BI, Metabase)
✅ Understanding of attribution and MMPs (AppsFlyer, Adjust)
✅ English B1+


📨 Send your CV directly to контакт скрыт

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