Digital Marketing Specialist

Digital Marketing Specialist
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
 
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
 
AI Fearlessly.
Reporting to: Demand Generation Director Europe
Location: Remote first, office attendance as required - based in Europe
Travel: Occasional
About the Role
The Digital Marketing Specialist, Europe owns paid media execution across the region, driving digital campaigns that build pipeline and support TrendAI's new logo growth objectives. The role works across languages, cultures, and multiple markets, partnering closely with field marketing and European stakeholders to keep paid programmes aligned with wider campaign goals. This is an opportunity for a self-starter to shape how paid media fuels growth across a diverse, fast-moving region.
Key Responsibilities
Paid Media Execution
- Implement paid strategy across pan-European campaigns to drive new logo pipeline growth
- Execute paid media campaigns across paid LinkedIn, programmatic, retargeting and remarketing initiatives as well as across additional digital channels which vary by campaign
Field & Cross-Team Collaboration
- Support field marketing in executing campaigns across the same paid channels
- Collaborate with internal teams to localise and optimise landing pages and campaign assets
- Work with agencies and European marketers to keep paid media aligned with wider campaign goals
Performance & Optimisation
- Track, report on, and optimise campaign performance across paid channels
- Update and change campaigns based on data for optimum performance
- Contribute to impact reporting to understand how campaigns are contributing to overall business goals and metrics
What Skills and Experience Should You Bring?
Must have:
- Experience running paid media campaigns (paid social, programmatic, or similar)
- Strong analytical skills, with the ability to turn data into optimisation decisions
- Ability to work independently and collaboratively across multiple teams, languages, and cultures
- Highly organised, with excellent verbal and written communication skills
Nice to have:
- Experience with 6sense or other ABM/programmatic platforms
- Experience supporting field marketing execution
- Experience working with CRM (Dynamics 365) and MAP (Marketo) tools
- Degree in marketing or a related field
Why You'll Love This Role
- Join a growing European team working on a modern paid media and ABM stack (LinkedIn, 6sense, programmatic)
- Genuine autonomy — highly organised self-starters can manage their own time with minimal supervision
- Exposure – you will be involved in the thick of the action working across multiple teams to drive results
- Remote-first, with real cross-border collaboration across Europe and beyond
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.
Required Skills
Required Languages
🇬🇧 English